T1R Insight: Advertising as the future of telecom
Telecommunications
  24-May-2007 Email a Friend
Verizon [NYSE:VZ] and AT&T [NYSE:T] watch with discomfort as ad revenue passes by via their broadband pipes on the way to Google [NASDAQ:GOOG]. The prospect of the Internet as a giant advertising engine seems well established with the recent rush of M&A regarding ad-serving companies. The monetizing of telco-related Web .....

 

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